Project type: UI / UX
Role: Researcher, Designer, Dev lead, Project manager.
Collaboration: Front-end developers.
Tools: Sketch, Illustrator, Photoshop, Zeplin, InVision, Jira, Hotjar, Google analytics.
Project aims:
Create a new payment page aimed at repeat bookers to speed up the payment process.
Previous details are pre-loaded.
Clear illustrative benefits of using the service.
Trip details are shown for confirmation before booking. Trip details are partly collapsed on mobile devices.
Flight number, extra info, and promo codes are now a one-click process.
Post Project:
A/B test to record number of transactions v previous design.
Record number of page dropoffs - Google Analytics.
View heat map to record interactions with icons - Hotjar.
Desktop responsive designs
Desktop payment page.
Desktop payment page. Passenger selector widget.
Desktop payment page. Payment options widget.
Mobile responsive designs
Mobile payment page.
Mobile payment page. Trip details expanded.
Mobile payment page. Passenger selector widget.
