Project type: Marketing, Tube advertising.
Role: Designer.
Collaboration: Data team.
Tools: Illustrator, Photoshop, InDesign.
Project aims:
Create an advert for the London tube to run over the Christmas period.
Work within the TFL guidelines to highlight chosen routes.
Post project:
The advert ran for 3 weeks on the London tube system and was promoted over social media.
During that time it brought 15,000 new users to the website.
