Project type: UX audit.
Role: UX designer.
Tools: Google analytics, Hotjair, Google Lighthouse.
Company background
Canvas8 are a leading authority on human behaviour by helping organisations understand people and stay relevant to their audiences by identifying and tracking changes in behaviour.
Their library is an online platform and database of 30,000+ articles on consumer behaviour, subscribed to by 1000s of marketing, insight and strategy professionals, in order to inform their campaigns, products, brand positioning or business strategy.
Project aims
Canvas8's core ambition was to redesign the library with a view to improving the user experience. They needed a UX audit of their onboarding process and the interactions with the library.
